Western History Meets Hospitality

Enjoy a rich, spirited, and historical family experience.

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Classic Family Vacation

Visit Birmingham’s collection of exciting family-friendly venues.

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Discover Something Extraordinary

Book Preferred Family Offers for great rates and enriching travel experiences.

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Inspired Family Adventures

Discover resorts and hotels with amenities and activities to delight travelers of all ages.

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Endless Family Fun

Discover the wonders of Mexico at Fiesta Americana Grand Coral Beach Cancun Resort & Spa.

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Spotlight Hotel: Parco dei Principi Grand Hotel & Spa

Book this true family oasis, nestled in the heart of Rome.

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Stay with Preferred Family and Earn iPrefer Benefits

Traveling families have even more to celebrate with the new benefits of iPrefer!

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Exclusive Preferred Family Offers

Enjoy these Exclusive Preferred Family Offers at our top family hotels & resorts around the world.


American Express® Preferred Family Offer

Enjoy 10% off room rate plus kids eat free when you book with your American Express® Card!

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Kids Play Free Preferred Golf Package

Kids play free at the world’s finest golf resorts with Preferred Golf.

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Preferred Suites

Stretch out in suite accommodations at rates up to 50% off.

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Explore Africa

From Kenya to Cape Town, Preferred Family welcomes you to Africa with up to 20% off best available rates.

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